Finding Your Focus

What Really Sets Your Brand Apart?

Despite promoting many a proud collection of capabilities and achievements, the distinctions between competitors in most industries is still extremely narrow. That’s why I suggest a different approach. Discover what I mean. -more-

  • Feature

Introduction to Cornerstone Brand Communications

A little background about my company and myself

Cornerstone Brand Communications is a strategic planning and content-marketing consultancy with extensive experience building business and industrial brands.

/files/images/Focus Image/JSpellPhoto.jpg

My name is J. Spell and I've been the owner of Cornerstone since it began in 2004. Including previous creative and administrative roles, I've been developing marketing communications for a wide range of organizations for over 30 years.

I Believe in Brands

Cornerstone is an extension of my belief that as communication channels and customer loyalty levels continue to fragment and competitive challenges increase, establishing a clear, powerful brand message is the only marketing foundation strong enough to sustain an organization's long-term success.

That's why I emphasize brand messaging in every Cornerstone assignment:

  • Competitive distinction discovery and visual identity design
  • Single component sales or technical communications production
  • Integrated promotional program development

Read more about the services I offer.

I Work for Clients and Agencies Too

Cornerstone Brand Communications is a resource available to both business customers as well as advertising firms. Depending on the requirements of your project, I can provide services as an individual consultant or assemble a team of skilled professionals to meet your objectives. With marketing or media firms, I can also work as added conceptual or production input for your own creative personnel.

Operated until mid 2011 as a full-service advertising agency, Cornerstone Brand Communications is now a smaller, more focused creative shop with an extensive resumé of building business and industrial brands.

If you are or have a client in need of business communications that are sound rationally and technically and engaging personally and creatively, contact me today.