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Tyler Pipe Trade Ads

Tyler Pipe Trade Ads

CLIENT

Tyler Pipe

 
PRODUCT | BRAND

Pipe and Coupling Products

AD 1 HEADLINE

Small Failure. Big Problem.

AD 1 SUBHEAD

Install The Coupling Tested And Proven To Protect Your Work And Reputation From Embarrassment.

AD 2 HEADLINE

Low Price. High Risk.

AD 2 SUBHEAD

Demand The DWV System Engineered For Proven Value And Avoid The Failure Cost Of Cheap Promises.

AUDIENCE | MEDIA

Plumbing Engineers, Contractors and Dealers | Plumbing Engineer and The Wholesale Magazines

DESCRIPTION

Ads developed to reinforce the leadership position of Tyler Pipe against low cost competitors. These ads communicate the message the established brand leader is expected to convey but do it with humor to disarm the audience's natural resistance to reading a message he/she thinks they already know.

BRAND DIFFERENCE SUPPORTED

Anything Less is Less