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GreenGlass Sheathing Mailer

GreenGlass Introductory Direct Mail

CLIENT

Temple-Inland

 
OUTSIDE HEADLINE

Introducing The Fiberglass-Faced Gypsum Sheathing That Sets A Whole New Standard For "Green"

INSIDE SUBHEAD

GreenGlass Is A Green Architect's Dream

PRODUCT | BRAND

GreenGlass Exterior Sheathing

AUDIENCE | MEDIA

Architects | Direct Mail

DESCRIPTION

Mailer designed to coordinate with the timing of the first trade ads to introduce GreenGlass as the first fiberglass-faced gypsum sheathing to offer both high performance and a high recycled content to architects searching for green construction product options.

BRAND DIFFERENCE SUPPORTED

Tough as Expected. Green as it Gets.

OTHER CAMPAIGN ITEMS

Trade Ads
Sales Literature
Website
Trade Show Display
Online Banner Ads and E-newsletter Ads
Database Marketing
Video
Sales Promotion Items
View Full Campaign Electronic Brochure